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Impeccable tailoring, contemporary design and a selection of carefully curated wardrobe staples are the hallmarks of

A graduate of Sydney’s Whitehouse Institute of Design and the acclaimed, Accademia Italiana Arte Della Moda Design Institute in Florence, Italy where Daniel attained his Masters in Design.

Whilst living in Italy, Daniel honed his skills working with well known design houses in Europe and the United Kingdom before moving back to Sydney in 2006. That same year, Daniel launched his namesake label at Australian Rosemount Fashion Week. The young designers debut collection was received with wide acclaim and cemented the DANIEL AVAKIAN label as one to watch, further affirmed with his 2008 Fashion Week show.

After a few years working on his high end label, Daniel decided to take on other projects and placed his namesake label on hold.

Over five years of focusing on other ventures and businesses allowed the designer to further his experience, aesthetic and overall development working with high-end retailers and large fashion houses in private label development and production. Daniel developed a keen understanding of the shopping habits of the modern woman and with his ever present love of design, made the decision to bring back the DANIEL AVAKIAN label in 2014.

A refined aesthetic and growth as a creative,
DANIEL AVAKIAN, the label has quickly re-established itself as the go-to brand for celebrities, models, bloggers and fashion lovers in the know looking for that tailored, refined wardrobe staple and statement. With support from Delta Goodrem, Jennifer Hawkins, Nikki Phillips, singers Prinnie Stevens and Brittany Cairns, Miss Universe, Renee Ayris, actor Andrew J Morley and US based band Human Nature; a new generation has discovered the DANIEL AVAKIAN brand and keeps coming back for more.